Jessica and Sarah Cothran are opening up about how the rare heart condition HCM has affected them in BMS' awareness campaign (Bristol Myers via YouTube)
September 27, 2023 03:30 PM EDT
Pharma
Marketing

Bris­tol My­ers teams with so­cial me­dia in­flu­encer and singer to spark rare heart con­di­tion aware­ness

Beth Snyder Bulik

Senior Editor

Bris­tol My­ers Squibb is ex­pand­ing its cam­paign for hy­per­trophic car­diomy­opa­thy, or HCM, with so­cial me­dia-dis­cov­ered singer-song­writer Sarah Cothran.

The pop­u­lar on­line in­flu­encer is speak­ing out …

Endpoints News

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER
TRENDING NOW

Trump names Johns Hop­kins re­searcher Mar­ty Makary to lead the FDA; al­so names CDC, Sur­geon Gen­er­al picks

FDA ap­proves Bridge­Bio's heart dis­ease drug, set­ting up com­pe­ti­tion with Pfiz­er, Al­ny­lam

Drug or bi­o­log­ic? An Eli Lil­ly law­suit could im­pact weight loss drug com­pounders

Pa­tient dies in Neu­ro­gene's Rett syn­drome study

Sur­round­ed by AI bio gi­ants, tiny start­up Nabla Bio makes de no­vo an­ti­bod­ies look more like drugs 

sponsored

Are pro­grams with com­pound­ed GLP-1s safe for your pop­u­la­tion?

A service from the Financial Times