Jessica and Sarah Cothran are opening up about how the rare heart condition HCM has affected them in BMS' awareness campaign (Bristol Myers via YouTube)

September 27, 2023 03:30 PM EDT

Marketing

Bristol Myers teams with social media influencer and singer to spark rare heart condition awareness

Beth Snyder Bulik

Senior Editor

Bristol Myers Squibb is expanding its campaign for hypertrophic cardiomyopathy, or HCM, with social media-discovered singer-songwriter Sarah Cothran.

The popular online influencer is speaking out …

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Bristol Myers teams with social media influencer and singer to spark rare heart condition awareness

Beth Snyder Bulik

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Bris­tol My­ers teams with so­cial me­dia in­flu­encer and singer to spark rare heart con­di­tion aware­ness

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

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Bristol Myers teams with social media influencer and singer to spark rare heart condition awareness

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

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