The Barbie movie has sparked a marketing boom, but also renewed attention to women's issues, including health. (Photo by: KGC-138/STAR MAX/IPx)
August 1, 2023 01:11 PM EDTUpdated 02:54 PM
Pharma
Marketing

Can the Bar­bie movie's spot­light on women’s is­sues spill over to phar­ma mar­ket­ing and health­care? Agency says yes

Beth Snyder Bulik

Senior Editor

It’s a Bar­bie world late­ly, but could the pop­u­lar­i­ty of the sum­mer block­buster movie trans­late to re­al par­i­ty for women in ar­eas like health­care and …

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