From left to right: Claire Gillis, Kate Cronin, Grace Vernon, Allison Ceraso and Lori Lamkin speak about data and empathy in consumer health at Cannes Lions 2022 (Clara Bui/Endpoints News)
#CannesLions2022: Marketing leaders stress importance of empathy in data use
CANNES — With the rise of big data, consumer health marketers are gathering more information about their audiences than ever before. However, experts at this year …
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