From left to right: Claire Gillis, Kate Cronin, Grace Vernon, Allison Ceraso and Lori Lamkin speak about data and empathy in consumer health at Cannes Lions 2022 (Clara Bui/Endpoints News)
June 23, 2022 10:27 AM EDTUpdated 04:12 PM
Pharma
Marketing

#Can­nes­Lions2022: Mar­ket­ing lead­ers stress im­por­tance of em­pa­thy in da­ta use

Nicole DeFeudis

Editor

CANNES — With the rise of big da­ta, con­sumer health mar­keters are gath­er­ing more in­for­ma­tion about their au­di­ences than ever be­fore. How­ev­er, ex­perts at this year …

Endpoints News

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