#CannesLions2022: Diversity, equity and inclusion takes center stage as pharma industry is called to action
CANNES — Diversity, equity and inclusion are not about ticking a box or wearing a badge, health marketing group Omnicom Health stressed in a recent report.
When it comes to inclusion in the pharma industry, “everyone’s got to do the work,” chief DE&I officer Gena Pemberton told Endpoints News at this year’s Cannes Lions festival of creativity.
Diversity was a key focus at a handful of events in Cannes this year as the pharma industry struggles to make marketing, drug development and clinical trials more inclusive. At IPG’s “Wake Up to Equity” breakfast, the 10th iteration of the event, CEO Philippe Krakowsky took a moment to recognize the industry’s progress.
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