#Can­nes­Lions2022 Mar­ket­ingRx roundup: Phar­ma and health fi­nal­ists packed in back of Palais base­ment dis­plays; Ryan Reynolds ad­vis­es hu­mor, speed and di­ver­si­ty

Every fi­nal­ist ad was in the base­ment of the Palais at the Cannes Li­ons ad­ver­tis­ing fes­ti­val. It’s a long-held tra­di­tion for agen­cies and clients to cruise the rows and rows of the best of the best work from the ad­ver­tis­ing in­dus­try. Some chief cre­atives even bring younger tal­ent and give talks or hold dis­cus­sion groups as they pe­ruse the glob­al work.

How­ev­er, any­one look­ing for the phar­ma and health and well­ness Li­ons’ fi­nal­ists this year may have had to search for them a bit.

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