#Can­nes­Lions2022: Phar­ma and health mar­keters lose spot­light at cre­ativ­i­ty ad fest, but does it mat­ter?

Phar­ma ad­ver­tis­ing has long been con­sid­ered sec­ond-tier when com­pared to the rest of the ad­ver­tis­ing in­dus­try. And there are some le­git­i­mate rea­sons why. Nike sneak­ers …

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