WPP's Mel Routhier discusses trends in creativity at Cannes Lions (Clara Bui/Endpoints News)

#Can­nes­Lions2022: Wal­greens buys in­to clin­i­cal tri­als as cre­ative team takes a new post-Covid tone

CANNES — A few years ago, the WPP Wal­greens team tout­ed Dori­tos and last-minute Hal­loween can­dy as a way to get peo­ple to the phar­ma­cy chain …

Endpoints News

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