Celebri­ty en­dorse­ments lift Idor­sia, Pfiz­er and No­var­tis TV ads to most ef­fec­tive for phar­ma in 2023, analy­sis finds

Celebri­ty spokes­peo­ple, in­clud­ing La­dy Gaga, Taye Dig­gs and Jamie-Lynn Sigler, helped phar­ma brands hit red car­pet-wor­thy ad ef­fec­tive­ness rates, ac­cord­ing to a new analy­sis by …

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