Celebrity endorsements lift Idorsia, Pfizer and Novartis TV ads to most effective for pharma in 2023, analysis finds
Celebrity spokespeople, including Lady Gaga, Taye Diggs and Jamie-Lynn Sigler, helped pharma brands hit red carpet-worthy ad effectiveness rates, according to a new analysis by a data firm.
The analysis was performed by EDO, a TV ad measurement company, and looked at what actions people took after seeing the ads, such as online searches, visiting websites or downloading apps. It called such actions “highly predictive of future sales.”
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.