Celebri­ty en­dorse­ments lift Idor­sia, Pfiz­er and No­var­tis TV ads to most ef­fec­tive for phar­ma in 2023, analy­sis finds

Celebri­ty spokes­peo­ple, in­clud­ing La­dy Gaga, Taye Dig­gs and Jamie-Lynn Sigler, helped phar­ma brands hit red car­pet-wor­thy ad ef­fec­tive­ness rates, ac­cord­ing to a new analy­sis by a da­ta firm.

The analy­sis was per­formed by EDO, a TV ad mea­sure­ment com­pa­ny, and looked at what ac­tions peo­ple took af­ter see­ing the ads, such as on­line search­es, vis­it­ing web­sites or down­load­ing apps. It called such ac­tions “high­ly pre­dic­tive of fu­ture sales.”

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