Chang­ing of the guard: Health mar­ket­ing agen­cies Sy­neos Health and Evoke Kyne pro­mote new fe­male chiefs

Two lead­ing phar­ma and health mar­ket­ing com­mu­ni­ca­tions agen­cies tapped new women heads this week, both with back­grounds in Big Phar­ma.

Sy­neos Health pro­mot­ed Michelle Keefe to CEO, while Evoke Kyne el­e­vat­ed Mau­reen Byrne to pres­i­dent. Keefe takes over for Al­is­tair Mac­don­ald, who is re­tir­ing af­ter 20 years at Sy­neos, while Byrne takes the reins from David Kyne, who is mov­ing in­to a new group pres­i­dent role in the par­ent Evoke.

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