Changing of the guard: Health marketing agencies Syneos Health and Evoke Kyne promote new female chiefs
Two leading pharma and health marketing communications agencies tapped new women heads this week, both with backgrounds in Big Pharma.
Syneos Health promoted Michelle Keefe to CEO, while Evoke Kyne elevated Maureen Byrne to president. Keefe takes over for Alistair Macdonald, who is retiring after 20 years at Syneos, while Byrne takes the reins from David Kyne, who is moving into a new group president role in the parent Evoke.
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