ChatGPT and generative AI land in pharma marketing with sense of awe — and plenty of caution
A professionally dressed woman stands in front of an office background and introduces herself to talk about the use of artificial intelligence in pharma marketing.
Except she’s not a real person. “She” is an AI-generated avatar in a video created in less than a minute using the generative AI application Synthesia along with a typed script from a real person — in this case, a healthcare agency executive showing an example of how a generative AI avatar can work.
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