Chat­G­PT and gen­er­a­tive AI land in phar­ma mar­ket­ing with sense of awe — and plen­ty of cau­tion

A pro­fes­sion­al­ly dressed woman stands in front of an of­fice back­ground and in­tro­duces her­self to talk about the use of ar­ti­fi­cial in­tel­li­gence in phar­ma mar­ket­ing.

Ex­cept she’s not a re­al per­son. “She” is an AI-gen­er­at­ed avatar in a video cre­at­ed in less than a minute us­ing the gen­er­a­tive AI ap­pli­ca­tion Syn­the­sia along with a typed script from a re­al per­son — in this case, a health­care agency ex­ec­u­tive show­ing an ex­am­ple of how a gen­er­a­tive AI avatar can work.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER