Illustration: Assistant Editor Kathy Wong for Endpoints News

Chat­G­PT and gen­er­a­tive AI land in phar­ma mar­ket­ing with sense of awe — and plen­ty of cau­tion

A pro­fes­sion­al­ly dressed woman stands in front of an of­fice back­ground and in­tro­duces her­self to talk about the use of ar­ti­fi­cial in­tel­li­gence in phar­ma mar­ket­ing.

Ex­cept she’s not a re­al per­son. “She” is an AI-gen­er­at­ed avatar in a video cre­at­ed in less than a minute us­ing the gen­er­a­tive AI ap­pli­ca­tion Syn­the­sia along with a typed script from a re­al per­son — in this case, a health­care agency ex­ec­u­tive show­ing an ex­am­ple of how a gen­er­a­tive AI avatar can work.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.