Cheers! End­points News turns 1 to­day — and we're un­wrap­ping in­fo on a new sub­scrip­tion plan

To­day, End­points News is one year old. Like any thriv­ing in­fant, we’ve been grow­ing at a fast pace, out­grow­ing a hasti­ly craft­ed chris­ten­ing gar­ment.

Start­ing from scratch, with just so­cial me­dia and a lot of word of mouth to re­ly on, web traf­fic to End­points was less than 14,000 vis­its per week. To­day we notch 14,000 per day, with a to­tal of 139,000 unique read­ers com­ing to the web­site in May.

Email sub­scrip­tions — the most im­por­tant met­ric we track — grew from zilch to 16,000 dai­ly bio­phar­ma sub­scribers drawn to our in­de­pen­dent style of jour­nal­ism. This was a re­sult of or­gan­ic, word-of-mouth ad­vo­ca­cy from our biggest fans. End­points’ “open rate”, the per­cent­age of read­ers who ac­tu­al­ly open and read the email re­ports, has nev­er fall­en be­low 40% — far above in­dus­try av­er­ages and more than dou­ble the rate you see at sim­i­lar pub­li­ca­tions.

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