Clin­i­cal tri­al brand­ing? Biotechs and phar­mas mi­grate name and iden­ti­ty strate­gies even ear­li­er

Brand­ing is mov­ing more and more down­stream in­to clin­i­cal tri­als. Biotech and phar­ma com­pa­nies are think­ing about drug brand prod­uct names and iden­ti­ties much soon­er …

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