Co­me­di­ans dri­ve Vi­iV’s new rideshar­ing se­ries about HIV pre­ven­tion

Vi­iV Health­care’s lat­est cam­paign to dri­ve aware­ness of its HIV pre-ex­po­sure pro­phy­lax­is (PrEP) ther­a­pies en­lists celebri­ty co­me­di­ans in the fa­mil­iar chat­ting-in-cars for­mat.

The new video se­ries, called “Back­seat Hot­seat,” fea­tures Phoebe Robin­son and Mat­teo Lane as rideshare dri­vers talk­ing to pas­sen­gers about their dat­ing lives, HIV pre­ven­tion and Apre­tude, Vi­iV’s PrEP med­ica­tion.

The un­script­ed and frank con­ver­sa­tions cov­er a range of top­ics from dat­ing tips and fa­vorite com­pli­ments to sex­u­al pref­er­ences and tak­ing safe sex se­ri­ous­ly.

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