Comedians drive ViiV’s new ridesharing series about HIV prevention
ViiV Healthcare’s latest campaign to drive awareness of its HIV pre-exposure prophylaxis (PrEP) therapies enlists celebrity comedians in the familiar chatting-in-cars format.
The new video series, called “Backseat Hotseat,” features Phoebe Robinson and Matteo Lane as rideshare drivers talking to passengers about their dating lives, HIV prevention and Apretude, ViiV’s PrEP medication.
The unscripted and frank conversations cover a range of topics from dating tips and favorite compliments to sexual preferences and taking safe sex seriously.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.