Consumer trust in physicians and pharma is up, but lower for employers and biotech
Trust in the pharma industry is up among consumers, but slipped for the biotech sector in an unusual flip of sentiment about the two industries, according to Edelman’s annual Trust Barometer research.
Consumer trust in the pharmaceutical industry rose five points to 54%, while trust in biotech and life sciences dipped two points to 56%, compared to a year ago.
But that’s not the only switch this year. The review also found that healthcare providers made a comeback as trusted sources, with a 10% increase year-over-year. However, employers and businesses both fell 9% when consumers were asked about their importance in keeping people healthy.
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