Covid-19 roundup: Blis­tered by heat­ed re­ac­tion to their role in the out­break, Bio­gen makes amends with Covid-19 'biobank’

The Covid-19 out­break that Bio­gen ex­ecs un­wit­ting­ly fos­tered dur­ing their an­nu­al strat­e­gy meet­ing at the Boston Mar­riott Long Wharf in late Feb­ru­ary — dis­patch­ing in­fect­ed staffers from top to bot­tom around the coun­try and the world — has cre­at­ed a pub­lic re­la­tions dis­as­ter for the big biotech. Any check of the Twit­ter chan­nel on Bio­gen quick­ly un­veils a host of an­gry ac­cu­sa­tions, par­tic­u­lar­ly af­ter the New York Times sto­ry put Bio­gen’s role in the out­break on the world stage a few days ago.

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Recon Strategy

Boston, MA, USA