Cre­ative AI gains steam among phar­ma mar­keters in­clud­ing Sanofi, No­var­tis, al­though con­cerns abound

Sanofi re­cent­ly shared a video on Tik­Tok fea­tur­ing chief dig­i­tal of­fi­cer Em­manuel Frene­hard. Stand­ing in front of a blue and red dig­i­tal back­ground, he talks …

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