Creative AI gains steam among pharma marketers including Sanofi, Novartis, although concerns abound
Sanofi recently shared a video on TikTok featuring chief digital officer Emmanuel Frenehard. Standing in front of a blue and red digital background, he talks about an AI revolution in healthcare and Sanofi’s commitment to research, manufacturing and skill building.
But something is off — Frenehard’s head moves awkwardly, and his mouth doesn’t match the cadence of his words. Suddenly, static noise cuts in, the screen flickers and then refreshes, revealing that he’s an AI avatar. The real Frenehard says, “We’re all in on AI. What about you?”
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