Cross-cultural study finds health tech and advertising popular with Hispanic community, amid generational shifts
Doctors may be missing the mark when it comes to the Hispanic community and technology. That’s because while Hispanics are more likely to be interested in technology to manage their health, they are often less likely to be encouraged to do so by healthcare providers, according to Klick Health.
The agency’s cultural differences study, published this month in the Journal of Cultural Marketing Strategy, finds that more than half (51%) believe health technology can lead to a healthier life compared to 43% of non-Hispanics. Another 56% (versus 44%) say staying up to date on technology is important.
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