Cross-cul­tur­al study finds health tech and ad­ver­tis­ing pop­u­lar with His­pan­ic com­mu­ni­ty, amid gen­er­a­tional shifts

Doc­tors may be miss­ing the mark when it comes to the His­pan­ic com­mu­ni­ty and tech­nol­o­gy. That’s be­cause while His­pan­ics are more like­ly to be in­ter­est­ed in tech­nol­o­gy to man­age their health, they are of­ten less like­ly to be en­cour­aged to do so by health­care providers, ac­cord­ing to Klick Health.

The agency’s cul­tur­al dif­fer­ences study, pub­lished this month in the Jour­nal of Cul­tur­al Mar­ket­ing Strat­e­gy, finds that more than half (51%) be­lieve health tech­nol­o­gy can lead to a health­i­er life com­pared to 43% of non-His­pan­ics. An­oth­er 56% (ver­sus 44%) say stay­ing up to date on tech­nol­o­gy is im­por­tant.

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