Crush­ing their cat­e­gories? Physi­cians weigh in on phar­ma com­pa­nies by ther­a­py area

Phar­ma com­pa­nies tend to fo­cus on spe­cif­ic ther­a­py ar­eas, but does spe­cial­iz­ing equate to pos­i­tive cat­e­go­ry per­cep­tions with physi­cians? Gen­er­al­ly, the an­swer is yes, ac­cord­ing …

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