Behind-the-scenes in CSL Behring's new hemophilia awareness effort, the photographer Rankin poses with Stormy, who has hemophilia and cares for her son with the same condition.

CSL Behring teams with fa­mous pho­tog­ra­ph­er to fo­cus on he­mo­phil­ia for art ex­hib­it and on­line gallery cam­paign

CSL Behring is chron­i­cling the sto­ry of he­mo­phil­ia with pa­tients, care­givers, doc­tors and re­searchers through pho­tog­ra­phy — and the lens of renowned UK pho­tog­ra­ph­er Rankin.

Best known for his dis­tinc­tive por­traits of fa­mous faces and fash­ion fig­ures from “the Queen of Eng­land to the Queen of Pop,” Rankin’s broad port­fo­lio al­so in­cludes com­mer­cial agency work for brands in­clud­ing Unilever beau­ty brand Dove and its “Re­al Women” cam­paign, Rolls Royce and Go­di­va.

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