Behind-the-scenes in CSL Behring's new hemophilia awareness effort, the photographer Rankin poses with Stormy, who has hemophilia and cares for her son with the same condition.
June 10, 2022 12:13 PM EDT
R&D

CSL Behring teams with fa­mous pho­tog­ra­ph­er to fo­cus on he­mo­phil­ia for art ex­hib­it and on­line gallery cam­paign

Beth Snyder Bulik

Senior Editor

CSL Behring is chron­i­cling the sto­ry of he­mo­phil­ia with pa­tients, care­givers, doc­tors and re­searchers through pho­tog­ra­phy — and the lens of renowned UK pho­tog­ra­ph­er Rankin.

Best known for his dis­tinc­tive por­traits of fa­mous faces and fash­ion fig­ures from “the Queen of Eng­land to the Queen of Pop,” Rankin’s broad port­fo­lio al­so in­cludes com­mer­cial agency work for brands in­clud­ing Unilever beau­ty brand Dove and its “Re­al Women” cam­paign, Rolls Royce and Go­di­va.

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