Dermavant wants to close the gap between awareness of its psoriasis med Vtama from its TV ad (shown here) to real connections with nurses online.

July 12, 2023 02:52 PM EDT

Marketing

Dermavant taps AI for ‘white-glove’ website service for Vtama psoriasis med

Beth Snyder Bulik

Senior Editor

Dermavant debuted a splashy campaign for its first-approved drug Vtama that included TV commercials alongside digital and social media ads last fall. But the …

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Dermavant taps AI for ‘white-glove’ website service for Vtama psoriasis med

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Der­ma­vant taps AI for ‘white-glove’ web­site ser­vice for Vta­ma pso­ri­a­sis med

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

Eu­ro­pean drug reg­u­la­tor re­jects Alzheimer's drug Leqem­bi, cit­ing safe­ty con­cerns

Crit­i­cal Junc­tures in Gene Ther­a­py Clin­i­cal Ma­te­r­i­al Man­u­fac­tur­ing: Where Do I Start? And Will It Work?

Dermavant taps AI for ‘white-glove’ website service for Vtama psoriasis med

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?