Dermavant taps AI for ‘white-glove’ website service for Vtama psoriasis med
Dermavant debuted a splashy campaign for its first-approved drug Vtama that included TV commercials alongside digital and social media ads last fall. But the marketing team knew that wouldn’t be enough to make waves in the competitive psoriasis treatment arena.
So they worked with digital healthcare and AI platform Ostro, formerly RxDefine, to devise a way to virtually hold potential patients’ hands once they arrive at the Vtama website. A nurse navigator button labeled “Nurse chat” and a “live” word bubble invite visitors to talk to a “Vtama cream navigator” who answers questions and doles out information and resources in real time. A second tab above the chat feature links to a “savings card” link with the immediate option to download and print the card on the next screen.
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