Dermavant wants to close the gap between awareness of its psoriasis med Vtama from its TV ad (shown here) to real connections with nurses online.

Der­ma­vant taps AI for ‘white-glove’ web­site ser­vice for Vta­ma pso­ri­a­sis med

Der­ma­vant de­buted a splashy cam­paign for its first-ap­proved drug Vta­ma that in­clud­ed TV com­mer­cials along­side dig­i­tal and so­cial me­dia ads last fall. But the …

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