Dexcom is back for a second season with a new lineup of college athletes in its Dexcom U name, image, likeness (NIL) sponsorship program.
Dexcom recruits new class of college athletes with type 1 diabetes for sponsorship deals
The roster of college athletes at Dexcom U is growing as the blood sugar monitoring company recruits another 11 players for sponsorships.
Now in the second year of its name, image, likeness (NIL) sponsorship program, Dexcom is building on the success that began last year with deals with 14 players who had type 1 diabetes. Now 20 players strong, the group and Dexcom will continue to co-create and share content across students’ personal social media and Dexcom’s corporate channels.
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