Dig­i­tal clut­ter threat­ens phar­ma-to-physi­cian re­la­tion­ships in shift to next era of com­mu­ni­ca­tions

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Phar­ma com­pa­nies have more dig­i­tal doors to doc­tors than ever be­cause of the Covid-19 pan­dem­ic, but health­care providers think many can do bet­ter.

While 86% of HCPs rec­og­nize that phar­ma com­pa­nies are more con­sid­er­ate of their needs now, al­most two-thirds (65%) al­so say at least one phar­ma has “spammed” them with dig­i­tal con­tent in the past year. And 64% agree that the vol­ume of dig­i­tal con­tent from phar­ma com­pa­nies is too much, ac­cord­ing to the Ac­cen­ture study set for re­lease Mon­day.

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