Digital clutter threatens pharma-to-physician relationships in shift to next era of communications
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Pharma companies have more digital doors to doctors than ever because of the Covid-19 pandemic, but healthcare providers think many can do better.
While 86% of HCPs recognize that pharma companies are more considerate of their needs now, almost two-thirds (65%) also say at least one pharma has “spammed” them with digital content in the past year. And 64% agree that the volume of digital content from pharma companies is too much, according to the Accenture study set for release Monday.
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