Digital savvy doctors today want more science-based conversations and online education, annual survey finds.

Dig­i­tal doc­tors’ mes­sage to phar­ma mar­keters: Lay off email del­uge and ramp up cus­tom con­tent

Physi­cians want both less and more from phar­ma com­pa­nies – less pro­mo­tion­al con­tent but al­so more rel­e­vant and sci­en­tif­ic in­for­ma­tion. And they’d rather di­al in­to a we­bi­nar to get that in­for­ma­tion than have a sales reps stop by the of­fice.

Those are a few of the find­ings from In­de­gene’s an­nu­al glob­al sur­vey of health­care pro­fes­sion­als about phar­ma com­pa­nies, and some of the ones that con­cern Gau­rav Kapoor, the healthtech com­pa­ny’s head of co-com­mer­cial­iza­tion.

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