Digital doctors’ message to pharma marketers: Lay off email deluge and ramp up custom content
Physicians want both less and more from pharma companies – less promotional content but also more relevant and scientific information. And they’d rather dial into a webinar to get that information than have a sales reps stop by the office.
Those are a few of the findings from Indegene’s annual global survey of healthcare professionals about pharma companies, and some of the ones that concern Gaurav Kapoor, the healthtech company’s head of co-commercialization.
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