Digital recall? Oncologists see dozens of online ads every month but only remember a handful — study
Oncologists are people too — but just like many people, they’ve become somewhat immune to online advertising.
A new ZoomRx study found that oncologists encountered a median of 54 different pharma brands in banner ads every month. However, when asked about specific brands, oncologists could recall only about nine by name.
And that’s not the worst of it. Only 5% of all the online banner ads that oncologists encounter monthly are related to oncology. Even more dismal is that no single brand topped 0.3% share of voice, meaning the share of all brands for any one oncologist during the Q2 study period.
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