August 18, 2023 11:38 AM EDT
Pharma
Marketing

Mul­ti-task­ing doc­tors at home are watch­ing TV and re­search­ing phar­ma ads — on Google and even EMRs, sur­vey finds

Beth Snyder Bulik

Senior Editor

Wel­come to the lat­est phar­ma mar­ket­ing hot spot — physi­cians’ liv­ing rooms. Doc­tors are watch­ing TV at home just like every­one else, but not on­ly are …

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