Multi-tasking doctors at home are watching TV and researching pharma ads — on Google and even EMRs, survey finds
Welcome to the latest pharma marketing hot spot — physicians’ living rooms. Doctors are watching TV at home just like everyone else, but not only are they working on patient charts (43%) while they watch, they’re also looking up products, according to a recent survey by Roku.
More than two-thirds (67%) of physicians said they researched a product after seeing a pharma ad while watching TV.
“Doctors are still reachable during their ‘blue jeans moments’ when they take the white coat off and are in relaxation mode, we found that they still have their minds on work,” said Chris Schneider, head of Roku’s health and wellness marketing solutions. “This leads us to believe the living room couch is kind of another new, unofficial point of care.”
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