Drug promo police slap Bausch Health with untitled letter over psoriasis drug TV and digital marketing
Bausch Health is in trouble again with the FDA for marketing its Duobrii plaque psoriasis cream. This time the OPDP’s untitled letter charges multiple issues with a “misleading” video and problematic efficacy claims on Duobrii’s webpage. The video aired on Lifetime TV’s “The Balancing Act” talk show hosted by TV host veteran Montel Williams and is still posted on the show’s website tagged with an August 2020 date.
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