Eisai's patient portrait and story-drive metastatic breast cancer campaign was shot in Flagstaff, AZ this year
January 4, 2022 01:11 PM EST
Pharma
Marketing

Ei­sai’s art-dri­ven MBC project con­tin­ues with new ‘fear­LESS’ theme draw­ing on pa­tients’ in­di­vid­ual sto­ries

Beth Snyder Bulik

Senior Editor

Ei­sai’s metasta­t­ic breast can­cer pa­tient por­trait cam­paign “This is MBC” be­gan sev­en years ago to bring metasta­t­ic can­cer sto­ries and con­ver­sa­tions in­to the open. …

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