Eli Lilly and Boehringer Ingelheim's new 'Hear Your Heart' campaign
April 21, 2022 02:01 PM EDT
Pharma
Marketing

Eli Lil­ly and Boehringer In­gel­heim urge women to be­come their own heart health ad­vo­cates in new cam­paign

Nicole DeFeudis

Editor

The heart fail­ure mar­ket got a lit­tle more crowd­ed last sum­mer when Eli Lil­ly and Boehringer In­gel­heim ex­pand­ed the la­bel on their block­buster di­a­betes drug …

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