Eli Lil­ly dou­bles down on health eq­ui­ty in new cor­po­rate cam­paign

Eli Lil­ly is boost­ing its brand pro­file with a new cor­po­rate ad cam­paign dou­bling down on health eq­ui­ty and a promise to “Get bet­ter.”

The TV com­mer­cial de­buted on Sun­day and shows every­day sit­u­a­tions and pa­tients with the re­frain “You’ll get bet­ter.” The phrase frames dif­fer­ent health­care sce­nar­ios like, “You’ll get bet­ter when you’re not blamed for a con­di­tion you can’t con­trol,” and “You’ll get bet­ter when your care doesn’t de­pend on your in­come.”

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