Eli Lilly doubles down on health equity in new corporate campaign
Eli Lilly is boosting its brand profile with a new corporate ad campaign doubling down on health equity and a promise to “Get better.”
The TV commercial debuted on Sunday and shows everyday situations and patients with the refrain “You’ll get better.” The phrase frames different healthcare scenarios like, “You’ll get better when you’re not blamed for a condition you can’t control,” and “You’ll get better when your care doesn’t depend on your income.”
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.
