Eli Lilly debuts its 'Future Photos: Best Friends' ad spot for Verzenio in metastatic breast cancer (Eli Lilly)
May 19, 2023 12:14 PM EDTUpdated May 23, 11:35 AM
Pharma
Marketing

Eli Lil­ly high­lights pow­er of 'fu­ture mem­o­ries' in lat­est Verzenio ad for metasta­t­ic breast can­cer

Nicole DeFeudis

Editor

Eli Lil­ly is en­cour­ag­ing metasta­t­ic breast can­cer pa­tients to look to the fu­ture in the lat­est edi­tion of its “Fu­ture Pho­tos” cam­paign.

The ef­fort, which …

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