Eli Lil­ly high­lights pow­er of 'fu­ture mem­o­ries' in lat­est Verzenio ad for metasta­t­ic breast can­cer

Eli Lil­ly is en­cour­ag­ing metasta­t­ic breast can­cer pa­tients to look to the fu­ture in the lat­est edi­tion of its “Fu­ture Pho­tos” cam­paign.

The ef­fort, which de­buted in Jan­u­ary, is an ex­ten­sion of Lil­ly’s “Re­lent­less” cam­paign fo­cused on metasta­t­ic breast can­cer. The lat­est spot aired ear­li­er this month and fea­tures a nar­ra­tor flip­ping through a pho­to al­bum ti­tled “Fu­ture Mem­o­ries.”

“Liv­ing with metasta­t­ic breast can­cer means I cher­ish my mem­o­ries,” the nar­ra­tor says, as pho­tos of a cook­out, a Hal­loween par­ty and oth­er cel­e­bra­tions come alive. “But I don’t just look back on them, I look for­ward to the chance to make new ones every day with Verzenio.”

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