Eli Lilly highlights power of 'future memories' in latest Verzenio ad for metastatic breast cancer
Eli Lilly is encouraging metastatic breast cancer patients to look to the future in the latest edition of its “Future Photos” campaign.
The effort, which debuted in January, is an extension of Lilly’s “Relentless” campaign focused on metastatic breast cancer. The latest spot aired earlier this month and features a narrator flipping through a photo album titled “Future Memories.”
“Living with metastatic breast cancer means I cherish my memories,” the narrator says, as photos of a cookout, a Halloween party and other celebrations come alive. “But I don’t just look back on them, I look forward to the chance to make new ones every day with Verzenio.”
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