Elon Musk (Patrick Pleul/Pool via AP, Arquivo)

Eli Lil­ly pulls mil­lions in Twit­ter ad­ver­tis­ing af­ter fake ac­count de­ba­cle — re­port

Eli Lil­ly is pulling its mil­lions in ad spend­ing on Twit­ter af­ter last week’s fake posts de­ba­cle, ac­cord­ing to a news re­port.

When an im­poster Lil­ly ac­count with a “ver­i­fied” blue check mark tout­ed, “We are ex­cit­ed to an­nounce in­sulin is free now,” it set off a mad scram­ble in­side Lil­ly to reach Twit­ter and get the post tak­en down, ac­cord­ing to the Wash­ing­ton Post and its sources in­side the phar­ma. The prob­lem, how­ev­er, was made even worse when no one at Twit­ter re­spond­ed for hours, like­ly due to new own­er Elon Musk’s mas­sive staff lay­off.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.