Endo's latest campaign for Xiaflex centers on four real patients playing pool and talking honestly about Peyronie's disease.
December 4, 2023 03:05 PM EST
Marketing

En­do hits the pool hall with Pey­ronie’s dis­ease pa­tients for lat­est cam­paign

Beth Snyder Bulik

Senior Editor

Four men shoot pool and talk about their Pey­ronie’s dis­ease in En­do Phar­ma­ceu­ti­cals’ new un­script­ed cam­paign, with the lat­est brand ef­fort for Xi­aflex fo­cus­ing on …

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