En­do piv­ots from NFL star John El­way to re­al pa­tients in Dupuytren’s con­trac­ture aware­ness ads

Dupuytren’s con­trac­ture pa­tients are ask­ing ques­tions in En­do’s lat­est ad cam­paign to raise aware­ness about the hand con­di­tion. The TV ad de­buted Mon­day fo­cus­es on four re­al pa­tients who sit down at a ta­ble to­geth­er and ask ques­tions about their con­di­tion and treat­ment op­tions.

The “Watch Ed­u­ca­tion Un­fold” cam­paign al­so in­cludes dig­i­tal and so­cial me­dia ad­ver­tis­ing along with the TV com­mer­cial.

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