A bent carrot takes center stage in Endo's first brand ads for Xiaflex to treat Peyronie's disease (Endo International)

En­do taps bent veg­gie in first Xi­aflex brand cam­paign for Pey­ronie's dis­ease curved erec­tion con­di­tion

En­do’s last trip to the gro­cery store en­list­ed a va­ri­ety of pro­duce to raise aware­ness about curved erec­tions in Pey­ronie’s dis­ease. Now in its first brand­ed cam­paign for Xi­aflex, En­do set­tles on just one veg­etable — a car­rot.

The bright or­ange vi­su­al is meant to be sim­ple and strik­ing, con­tin­u­ing to re­mind men they’re not alone, but al­so dodg­ing stri­dent net­work cen­sors and in­tro­duc­ing the brand name for the first time, En­do’s ex­ec­u­tive di­rec­tor of men’s health mar­ket­ing Justin Mat­tice said.

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