A bent carrot takes center stage in Endo's first brand ads for Xiaflex to treat Peyronie's disease (Endo International)
Endo taps bent veggie in first Xiaflex brand campaign for Peyronie's disease curved erection condition
Endo’s last trip to the grocery store enlisted a variety of produce to raise awareness about curved erections in Peyronie’s disease. Now in its first branded campaign for Xiaflex, Endo settles on just one vegetable — a carrot.
The bright orange visual is meant to be simple and striking, continuing to remind men they’re not alone, but also dodging strident network censors and introducing the brand name for the first time, Endo’s executive director of men’s health marketing Justin Mattice said.
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