Endo's first DTC for cellulite injectable Qwo (image from online video ad above) includes physician influencers on social media.

En­do’s first DTC cam­paign for Qwo tack­les cel­lulite by en­cour­ag­ing women to think ‘Butt First’  

Butts, bums and booties star in En­do’s first cam­paign for cel­lulite bust­ing in­jectable Qwo. Shown danc­ing, walk­ing on the beach, and ex­er­cis­ing in the yo­ga stu­dio, the “Butt First” cam­paign vi­su­al­ly and through its voiceover, re­minds women to pri­or­i­tize them­selves — and their bot­toms.

“We choose what’s im­por­tant to us. If you love your butt, but not your cel­lulite, put your butt first,” the voiceover in the on­line ad says.

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Alexandria Real Estate Equities

Cambridge, MA, USA