Endo’s first DTC campaign for Qwo tackles cellulite by encouraging women to think ‘Butt First’
Butts, bums and booties star in Endo’s first campaign for cellulite busting injectable Qwo. Shown dancing, walking on the beach, and exercising in the yoga studio, the “Butt First” campaign visually and through its voiceover, reminds women to prioritize themselves — and their bottoms.
“We choose what’s important to us. If you love your butt, but not your cellulite, put your butt first,” the voiceover in the online ad says.
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