Evolus puts on 'youthful' new look for frown line treatment Jeuveau
Evolus’ branding for its neurotoxin frown line treatment Jeuveau is getting a facelift.
The company unveiled a new look for the product on Tuesday that’s “youthful” and “energetic,” according to CEO David Moatazedi. The goal? To convey that “this isn’t your mother’s Botox.”
The new brand features a “Jeuveau, You See Me” tagline and shades of bright pink meant to evoke energy and “unapologetic beauty that’s all inclusive,” Moatazedi told Endpoints News on Tuesday. More than half of new-to-neurotoxin enrollees in Evolus’ patient loyalty program for Jeuveau are millennials or younger, he said. The campaign also marks the first time the company has used male models.
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