Exact Sciences aims to 'box out' colon cancer during March with a new campaign to promote screening and the help of Kentucky basketball legend Jamal Mashburn.
March 18, 2024 02:42 PM EDTUpdated 03:07 PM
Pharma
Marketing

Ex­act Sci­ences us­es March Mad­ness cam­paign to dri­ve colon can­cer screen­ing

Beth Snyder Bulik

Senior Editor

March means the NCAA Tour­na­ment in the sports world, and Ex­act Sci­ences is hop­ing to in­spire mid­dle-aged fans to get screened for colon can­cer. …

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