Scan of a brain with Alzheimer's (Getty Images)

Fac­ing a tepid Alzheimer’s mar­ket, Lil­ly looks to build ‘a sense of ur­gency’ to jump­start sales of do­nanemab

On pa­per, Alzheimer’s dis­ease should be an un­com­pli­cat­ed mar­ket for drug­mak­ers. There are mil­lions of po­ten­tial pa­tients, who un­til re­cent­ly had no re­al op­tion for …

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