FDA approved? Yes, but quite a few pharmas leave out the messy details on accelerated approval
Companies that win accelerated approvals for new drugs often don’t advertise them directly to consumers in the same way, the FDA found. In fact, more than one quarter (27%) of online DTC ads for drugs receiving accelerated approvals didn’t even disclose that the products won approval through this faster pathway that still requires confirmatory data.
The same FDA analysis found that only about half (47%) of the websites mentioned these confirmatory trials, although 84% of these accelerated approval disclosures on DTC websites mentioned the approval basis, and 68% mentioned unknown outcomes.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.