Fer­ring builds out part­ner­ships, taps so­cial me­dia to am­pli­fy fer­til­i­ty con­ver­sa­tions

Fer­ring Phar­ma­ceu­ti­cals is a long­time ex­pert in fer­til­i­ty care, but it’s al­so ea­ger to part­ner with and learn from star­tups. So Fer­ring is team­ing up with sev­er­al for new strate­gies to reach more peo­ple deal­ing with fer­til­i­ty, in­clud­ing mak­ing fi­nan­cial in­vest­ments.

It re­cent­ly struck up a two-year ex­clu­sive mar­ket­ing part­ner­ship and an op­tion to pur­chase with Robyn, a dig­i­tal com­mu­ni­ty plat­form that start­ed as a fer­til­i­ty plat­form and has evolved to in­clude new par­ent sup­ports. Among the tools Fer­ring and Robyn cre­at­ed are a text-based plat­form with fer­til­i­ty coach­es to talk in re­al time, and the in­cor­po­ra­tion of Robyn’s “dig­i­tal doula” coach­ing for new par­ents.

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