Astellas' newest TV ad, set to run in the Super Bowl, shows women suffering hot flashes, including one trying to cool off by the freezer.

Flash back: Astel­las re­turns to the Su­per Bowl with menopause mes­sage

Astel­las is re­turn­ing to the most-watched US-based TV broad­cast of the year, the Su­per Bowl, with an­oth­er TV com­mer­cial about hot flash­es. This time, though, it’s a 60-sec­ond brand ad for Veozah, its now-ap­proved menopause med­i­cine, with the promise of more “not flash­es” for women ex­pe­ri­enc­ing menopause. It will run ear­ly in the game af­ter the coin toss.

The Su­per Bowl com­mer­cial is the sec­ond cre­ative TV spot in the “Few­er Hot Flash­es, More Not Flash­es” ef­fort Astel­las first launched in Oc­to­ber. It us­es the same “Good Feel­ing” mu­sic by Flo Ri­da as the cur­rent cam­paign and will fea­ture some of the same ac­tors. The com­mer­cial was de­vel­oped by Astel­las’ cre­ative agency Saatchi & Saatchi Well­ness, with me­dia buy­ing han­dled by Pub­li­cis Health Me­dia.

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