The CDC is reaching out to pregnant women and parents this fall season with a new campaign to help boost flu vaccination rates.
September 8, 2023 01:28 PM EDTUpdated 03:03 PM
Pharma
Marketing

CDC en­cour­ages fall flu vac­ci­na­tions to tame symp­tom sever­i­ty in ‘Wild to Mild’ cam­paign

Beth Snyder Bulik

Senior Editor

The CDC is aim­ing to re­set con­sumer ex­pec­ta­tions about flu vac­cines in a new dig­i­tal ad cam­paign af­ter its re­search found wide­spread mis­per­cep­tion that they …

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