CDC encourages fall flu vaccinations to tame symptom severity in ‘Wild to Mild’ campaign
The CDC is aiming to reset consumer expectations about flu vaccines in a new digital ad campaign after its research found widespread misperception that they don’t work.
The “Wild to Mild” effort centers on the fact that the flu vaccine can mitigate symptoms even if it’s not completely effective at preventing infection. The ad copy reads: “A flu vaccine can take flu from WILD to mild” and shows wild animals juxtaposed with cute and cuddly ones to highlight CDC’s point.
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