For­mer pro soc­cer play­er Rosie White kicks off new Bris­tol My­ers cam­paign for Zeposia in ul­cer­a­tive col­i­tis

Bris­tol My­ers Squibb rolled out two new cam­paigns for Zeposia in ul­cer­a­tive col­i­tis this week as it stares down a po­ten­tial new ri­val in the sec­ond half of this year.

The phar­ma gi­ant’s “Sup­port­ing You with UC” cam­paign launched Wednes­day and fea­tures for­mer pro­fes­sion­al soc­cer play­er Rosie White, whose symp­toms first pre­sent­ed while she was play­ing an in­ter­na­tion­al soc­cer game for New Zealand’s team.

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