Former pro soccer player Rosie White kicks off new Bristol Myers campaign for Zeposia in ulcerative colitis
Bristol Myers Squibb rolled out two new campaigns for Zeposia in ulcerative colitis this week as it stares down a potential new rival in the second half of this year.
The pharma giant’s “Supporting You with UC” campaign launched Wednesday and features former professional soccer player Rosie White, whose symptoms first presented while she was playing an international soccer game for New Zealand’s team.
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