Sean Elliott (center) of the San Antonio Spurs battles with Houston Rockets star Clyde Drexler in the Western Conference Finals, 1995 (David J. Phillip/AP Images)
March 11, 2022 02:01 PM EST
Pharma
Marketing

Fre­se­nius cen­ters its own March mad­ness on kid­ney cam­paign with for­mer NBA star and kid­ney trans­plant pa­tient

Beth Snyder Bulik

Senior Editor

March means col­lege bas­ket­ball mad­ness, but al­so kid­ney health aware­ness. So Fre­se­nius is con­nect­ing the two with a new cam­paign fea­tur­ing …

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